If you enjoy eating sweet treats from La Madeleine French Bakery and Cafe, you will want to sign up and join their Bienvenue a la Madeleine eClub! When you sign up, you will receive a coupon that will give you a discount on your next purchase at a La Madeleine French Bakery and Cafe near you! Also, you will get a coupon for a FREE treat each year on your birthday. Another perk of being a member of the Bienvenue a la Madeleine eClub is that you will receive the latest information on special holiday offers, new and seasonal menu items, and more.